our purpose

Of The Momnt is a fashion consulting service that specializes in developing successful strategies for brands navigating the fashion & lifestyle industries. We create solutions for merchandising, brand building, storytelling, campaign creation, and styling. Spearheaded by style and retail expert Ariel Kochbarski, Of The Momnt uses a combination of firsthand industry knowledge and 15+ years experience to enable its partners to achieve ideal market positioning, elevate brand awareness and create success.

With almost two decades of fashion expertise in all major US markets, Of The Momnt has the ability to consult on traditional retail,  e-commerce, and content projects of all types, throughout various cities, including Los Angeles, New York, London, Milan and Paris.

Our services evolve with every partner we meet and every project we undertake.



 Creation Direction & Campaign Creation

Writing & Editing

Brand Strategy



 Digital & Affiliate Marketing

 Social Media

 Brand Partnerships & Collaborations

 Retail Growth Strategies

 Wholesale Strategies